What features make up an eCommerce website?

Increasing opportunities for online sales.

As more and more of us are regularly shopping online, it’s clear there’s an ever evolving and increasing opportunity for retailers to sell more, to promote their businesses and their brands, products and additional services through eCommerce websites. According to Statista, the UK had the third largest eCommerce market in the world in 2015 and estimates put the value of UK online retail sales at 60 billion Euros in 2016! Some impressive numbers indeed and it’s clear that the convenience the digital marketplace offers is continuing to drive this growth.

eCommerce websites offer retailers lower overheads (with less staff and no shop front on the high street required) whilst providing consumers with lower prices and speedy delivery options to wherever they may be the next day; all with just a few clicks. With the ability to transact online, almost anything can be sold through an eCommerce website.

If you’re thinking about setting up an eCommerce website it’s worth understanding these vital features to ensure your success.

1. Define your business plan

First of all ensure you have a simple business plan. Know your product, understand your marketplace, your competition and your target customers. Ensure you have a USP that can be emphasised clearly throughout your website and embed this into your brief to your website design agency.

2. Choose the right eCommerce platform

There’s a variety of e-shop platforms out there and choosing the right one may feel like a minefield, yet investment in a reputable, popular and scalable platform will result in an easy to maintain website that also delivers a positive user experience, saving you time and delivering more sales in the long term. Magento is considered to be the most popular tried and tested eCommerce platform. Many well established brands use the platform including Nike, Ford, Coca-Cola and Samsung as well as small and medium sized businesses across the globe such as time2. Providing completely customisable options, Magento developers can deliver a bespoke brand experience whilst supporting each stage of the sales process. You can find out more about Magento here.

3. Showcase your products effectively

Your eCommerce website is your digital shop window and in order to maximise sales you need to ensure your product presentation is impeccable. Never offer a website visitor an opportunity to look elsewhere. Include all relevant product information required to make a purchase including price, size options, strong and clear product imagery and stock availability. Videos of products are also a huge help in the purchasing decision, as are genuine customer reviews.

4. Create your online marketing strategy

Building an effective website that’s ready to trade is simply the start of your eCommerce journey. Driving ongoing traffic to your website is the next. And this needs to be the right traffic. Developing a digital marketing plan may seem daunting at first but there’s plenty of help out there. And grasping the importance of SEO, PPC, social media, affiliate marketing and selling through other platforms such as eBay or amazon will ensure your website doesn’t go unnoticed.

At eBusinessUK we enable eCommerce businesses through delivering and maintaining effectively designed websites. If you’re serious about maximising your eCommerce brand’s performance, there’s so many ways we can help. Get in touch today for some advice, or for an evaluation of your current eCommerce website, all without any further obligation.