Pay Per Click

Introducing The SAFEST Way To Get Outstanding PPC Results, Without Burning Through Your Budget, or Wasting Time On Poor-Quality Prospects

Why go down the paid route?

Whilst SEO may be the best medium/longer-term strategy, if you want results FAST (like in the next few hours), then paid online advertising is the route to go.

It’s results-driven, so measuring ROI is always our focus. And when you get it right, PPC is quick to scale-up (providing you know what you’re doing).

BUT it’s also easy to get your fingers burned, and blow your budget very quickly, with little or no return.

That’s why we specialise in creating paid advertising campaigns that are set-up correctly, from the start.

Looking for a new SEO partner?

What’s Included in Our PPC Management Services…

Using our experience and proven search tools, we will select a range of relevant keywords, including transactional, and competitor keywords, plus long-tail or branded keywords. The key is to find the people who know what they’re looking for and are ready to buy.

Careful segmentation is critical to getting the best ROI from your campaigns. the cornerstone of ANY successful digital marketing campaign. By grouping themes of keywords you will clearly see what is working and what is not.

Segmentation is also key to improving your quality score and ad relevance, which contributes to lowering your cost per click.

When structuring a Pay Per Click campaign, it’s important to target specific stages of the buying cycle.

  • Top of Funnel (TOFU) – The goal is to build awareness and interest
  • Middle of Funnel (MOFU) – Aiding prospects’ evaluation
  • Bottom of Funnel (BOFU) – Winning and retaining customers

By targeting these separate stages, we can attract prospects who are most likely to convert.

Running careful A/B split tests is essential if you are going to systematically lower your CPA and maximize ROI.

Continually testing and optimising campaigns based on data, will always produce better results over time.

You can schedule your ad campaigns for certain times of the day to target when your ideal prospects are online, with the goal of improving click-through rates.

Dayparting maximizes the budget available at specific times of the day, and if done correctly, you’ll see more traffic and a higher quality score.

Another option is to modify bids by time of day, or day of the week, so that you are not over-paying for your clicks.

Similarly, you can make bid adjustments based on different devices. For example, if prospects are more likely to be searching for your product or service on a mobile device, then we can optimise bidding to attract more engagement from these people.

Most digital marketing execs have a fear of hiring a PPC agency who will set up their paid advertising campaigns and then leave them on autopilot.

But we continually track your campaign data to identify the winning ads, and we are continually testing new creatives and new placements to optimise ROI. And with our weekly and monthly reporting and progress meetings, you’ll always know what we’re doing, and what the plan is moving forward.

Analytics and tracking is a critical part of PPC management, whether it’s measuring lead generation forms, newsletter signups, ecommerce transactions, fee revenue, phone calls, and more.

Correct tracking is essential to your success, and we will work with your team to ensure the tracking is accurate and up-to-date.

Ready for Improved Results?

If you’re frustrated by your PPC advertising budget producing poor returns, and you’d like to see fast results, then please get in contact right now!

We will create and launch a custom PPC strategy that dovetails perfectly with your business and marketing goals.

What’s The Next Step?
How we deliver results

Book A Free 30-Minute PPC Strategy Session

Tell us about yourself, your challenges and your goals… Book a free 30-minute strategy session, and let’s see if we can help…

When you submit the form below, we will contact you and arrange a free 30-minute PPC strategy call with our Marketing Director, Nasir Kothia. Nasir will help you determine if we are a good fit for each other. There is no cost for this PPC session, and no obligation on either side to proceed.

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