PPC Agency Manchester

What is PPC and how can it help your business?

Pay-per-click advertising is a form of digital marketing in which you’ll pay only when a user clicks on your ad. The advantage of this is that you receive quality traffic who have shown an active interest in your products, services and content.

We execute PPC campaigns whilst maintaining a strong focus on a positive ROI, ensuring that our efforts are always cost effective to your business.

We’re thorough in our approach to pay-per-click advertising, conducting extensive research before we even execute our campaigns. We’ll look at the best keywords to target relevant to your businesses and also to exclude the traffic you don’t want with negative keywords. We can be extremely precise in our targeting, based on location and demographics such as interest and habits, what they’ve actively searched for and users that have already interacted with your digital assets.

Keyword Research

Using our extensive experience as a PPC company, together with proven search tools, we will select a range of relevant keywords, including transactional, and competitor keywords, plus long-tail or branded keywords. The key is to find the people who know what they’re looking for and are ready to buy.
Campaign Structure

Careful segmentation is critical to getting the best ROI from your campaigns and the cornerstone of ANY successful digital marketing campaign. By grouping themes of keywords, you will clearly see what is working and what is not. As a PPC Agency based in London, we’ve found that geographic and other segmentation is also key to improving your quality score and ad relevance, which contributes to lowering your cost per click.
Creative and Ad Optimisation

Running careful A/B split tests is essential if you are going to systematically lower your CPA and maximise your ROI. As you’d expect from any PPC management company, continually testing and optimising campaigns based on data, is a mainstay strategy to produce better results over time.
Schedule Optimisation

You can schedule your ad campaigns for certain times of the day to target when your ideal prospects are online, with the goal of improving click-through-rates. Dayparting maximises the budget available at specific times of the day, and if done correctly, you’ll see more traffic and a higher quality score. Another option is to modify bids by time of day, or day of the week, so that you are not over-paying for your clicks.
Device Optimisation

Similarly, you can make bid adjustments on different devices. For example, if prospects are more likely to be searching for your products or service on a mobile device, then we can optimise bidding to attract more engagement from these people.
Campaign Assessment

Most digital marketing execs have a fear of hiring a PPC agency who will set up their paid advertising campaigns and then leave them on autopilot. But our PPC management company continually tracks your campaign data to identify the winning ads, and we are continually testing new creatives and new placements to optimise ROI. With our regular reporting and progress reviews, you’ll always know what we’re doing, and what the plan is moving forward.
Tracking and Conversion

Analytics and tracking is a critical part of PPC campaign management services, whether it’s measuring lead generation forms, newsletter signups, ecommerce transactions, fee revenue, phone calls and more. Correct tracking is essential to your success, and we will work with your team to ensure the tracking is accurate and up-to-date.

Why does your business need PPC advertising?

Pay-per-click advertising can form an essential element of any digital marketing strategy. Whereas search engine optimisation can take some time to produce results, PPC is much quicker. That means that paid ads can be generating quality, high converting traffic to your website while your other channels gain traction. PPC ads are also a great way of putting your business at the front of the digital queue. Results for PPC ads will appear above any organic search results giving you a great chance of being the first choice.

What are the benefits of PPC management services?

Pay-per-click advertising has become something of a science over the years. With the many different platforms and techniques that can be used it can be difficult to know where to start. PPC management in Manchester can save you hours and possibly even money. We’ll take the time to strategically structure your PPC ad campaigns, abiding by all the best practices the whole time. We’ll also ensure that your budget isn’t wasted on poor quality traffic that isn’t relevant to your business by identifying the correct target market for your business.

How does our PPC management work for Manchester based businesses?

If your business is based or trades in Manchester, you’ll know how incredibly competitive the city can be. Whether you want to keep your business local within the city or expand nationally or even internationally we’ll work with you to determine where the most valuable audience is. We’ve developed battle-tested methods in our many years as a PPC management company and we’ll use these processes to help your business grow. We continually evaluate the performance of our PPC campaigns, ensuring that we are using your budget to its full potential.

A Bit About Us

We’ve been providing cutting edge digital marketing services to businesses for two and a half decades. During this time, we have been part of growth fueled journeys for many companies, delivering results that have taken them to the next level.

We like to work closely with our clients, establishing long-lasting partnerships built on trust. We do this by understanding your business, your strengths and weaknesses, and your goals. By doing this all of our work can be solely focused on achieving the objectives that are most valuable to your business.

25 Years’ Experience

Finding a business for PPC campaign management in Manchester that you can trust isn’t easy. We’ve been around since 1998 so you know you’re working with an agency that has real world experience and who knows how to deliver. We’re committed to helping businesses to thrive whilst continually developing ourselves to provide a better service.

Laser-Focused on Results

When it comes to PPC, there is no hiding from the results. Clicks from your ad campaigns are either generating the results you want (such as revenue) or they are not. As a successful PPC campaign management company our focus has always been on delivering the results that your business values most and our ability to do this has been the reason for our continued growth.

Your Friendly Technical Partner

There are many complex elements to pay-per-click advertising and it’s our job as your PPC agency in Manchester to manage these elements for you. Not only do we create, optimise and execute PPC campaigns, we work with you and your team as a partner so that you understand what work is being carried and why, and also what effect this having for your business.

Generating Quality Paid Traffic for Hundreds of Businesses

Driving high intent users to websites using pay-per-click advertising is something we have been doing for years. There are billions of users on the web and billions of websites. Putting your business to the top of this list is our passion, helping you to beat your competitors to valuable customers and leads.

Innovative Approach

In PPC advertising, it isn’t enough to do the same thing over and over again. We’re always trying to move the needle by striving to innovate, bringing new ideas and new thinking to the world of digital marketing. This is one of the reasons we have seen success providing PPC to Manchester based businesses as our cutting strategies elevate businesses above the rest.

What is PPC?

PPC or pay-per-click advertising is a type of digital marketing strategy where you will only pay for the clicks you receive on your ads. In this way, it can be an extremely effective marketing channel as you’ll generally pay for quality traffic from users actively searching for your products or services.
Why is PPC so important?

As a part of a multi-channel marketing strategy, PPC can ensure a steady flow of traffic reaches your website. We are able to target a very specific audience using PPC such as targeting users in a certain location or specific demographics. This ensures that your marketing spend is used effectively and not wasted on irrelevant traffic.
Why pay for PPC management?

There are plenty of reasons to outsource your PPC management in Manchester. Possibly the most important factor could be the time you will save when hiring a professional agency. PPC can be complicated and setting up several campaigns correctly and the continued optimisation of them can be time-consuming.
What is the difference between PPC and SEO?

The key difference between PPC and SEO is cost. With Pay-per-click you will pay for every click your ads receive, with search engine optimisation click are ‘free’. Another difference is the timeframes involved with the two strategies. SEO is considered a medium-long-term strategy which can take time to generate results and PPC is considered to be a fast method of driving traffic.
Can PPC marketing help an eCommerce website?

E-commerce PPC management can be extremely effective when set up and executed correctly. PPC can put your products at the top of search engine results pages and gives users product details such as price and reviews. It can get your products seen before the competitors giving you a great chance at winning the business.
How do we report performance and success?

Whether we’re using Google PPC in our management services or any other platform we’ll collate all the data to perform a depth analysis of your campaign’s performance. We can produce weekly and monthly reports and and we’ll have meetings with you and your team to present performance data and discuss any improvements that need to be made.
What's included in our PPC services?

Depending on what your business needs we can provide PPC on different platforms, to different audiences. This includes Google Adwords PPC management, social media pay-per-click, Amazon ads and more.
Why does a PPC campaign need to be managed and optimised each month?

One of the most important aspects of ensuring the success of a PPC campaign is the continued monitoring and optimisation. Ad performance can vary based on a number of dynamic factors so it’s a vital part of our PPC campaign management in Manchester to closely analyse their performance to identify what is working well and what improvements can be made.
Can you help my business in other ways, beyond PPC marketing?

Of course! We offer an array of services to help businesses level up their digital marketing game. We offer many services up and down the nation, we operate as an SEO agency in London to Lancashire and we also have experts in web design and development.
Do you only provide PPC campaign management in Manchester?

We have provided our PPC services around the globe and we’re always looking to expand. Wherever your business is based, a strategically set up well maintained PPC campaign make all the difference for your business.