PPC Agency London

What is PPC and how can it help your business?

For a business in London promoting your products and services at the top of the search engines, across social media and more can be extremely valuable. Pay-per-click advertising allows you to do just this and you’ll only ever pay when a user clicks on your ads. This makes PPC a highly effective and measurable tool that can be strategically set up to target exactly the right audience for your business. Pay-per-click advertising is often associated with Google Ads PPC management but there are many more platforms such as Facebook and Amazon PPC ads. This means that whatever reach your business already has, it’s possible to get more out of the platforms you might already be using.

We set up PPC campaigns that generate traffic that stands a good chance at converting, meaning your marketing spend won’t be going to waste. We’ll do this by targeting users we know have an interest in your products and services and by constantly reviewing our strategy to ensure It is always optimised to deliver the best results.

With our careful and measured approach to PPC management services we’ll ensure you see a positive ROI and focus on delivering the results that are most valuable to your business.

A complete PPC package

When it comes to building a sustainable PPC campaign capable of consistently delivering results, we have years of experience. We’re a PPC management agency that focuses on maintaining a positive ROI to ensure your investment always remains justified. Our experts go into great detail, managing every detail that can be managed. We’ll carry out activities such as keyword research, audience research, A/B testing, device optimisation and much more.

Let us take care of the hard work for you!

Keyword Research

Using our extensive experience as a PPC company, together with proven search tools, we will select a range of relevant keywords, including transactional, and competitor keywords, plus long-tail or branded keywords. The key is to find the people who know what they’re looking for and are ready to buy.
Campaign Structure

Careful segmentation is critical to getting the best ROI from your campaigns and the cornerstone of ANY successful digital marketing campaign. By grouping themes of keywords, you will clearly see what is working and what is not. As a PPC Agency based in London, we’ve found that geographic and other segmentation is also key to improving your quality score and ad relevance, which contributes to lowering your cost per click.
Creative and Ad Optimisation

Running careful A/B split tests is essential if you are going to systematically lower your CPA and maximise your ROI. As you’d expect from any PPC management company, continually testing and optimising campaigns based on data, is a mainstay strategy to produce better results over time.
Schedule Optimisation

You can schedule your ad campaigns for certain times of the day to target when your ideal prospects are online, with the goal of improving click-through-rates. Dayparting maximises the budget available at specific times of the day, and if done correctly, you’ll see more traffic and a higher quality score. Another option is to modify bids by time of day, or day of the week, so that you are not over-paying for your clicks.
Device Optimisation

Similarly, you can make bid adjustments on different devices. For example, if prospects are more likely to be searching for your products or service on a mobile device, then we can optimise bidding to attract more engagement from these people.
Campaign Assessment

Most digital marketing execs have a fear of hiring a PPC agency who will set up their paid advertising campaigns and then leave them on autopilot. But our PPC management company continually tracks your campaign data to identify the winning ads, and we are continually testing new creatives and new placements to optimise ROI. With our regular reporting and progress reviews, you’ll always know what we’re doing, and what the plan is moving forward.
Tracking and Conversion

Analytics and tracking is a critical part of PPC campaign management services, whether it’s measuring lead generation forms, newsletter signups, ecommerce transactions, fee revenue, phone calls and more. Correct tracking is essential to your success, and we will work with your team to ensure the tracking is accurate and up-to-date.

Why does your business need PPC advertising?

When correctly set-up and maintained, PPC can be an extremely cost-effective marketing channel. Paid advertising like PPC can drive high-quality traffic to your website with users that have actively shown interest in the products and services you offer. As part of a multi-channel marketing strategy, pay-per-click can provide a steady source of traffic. This can be helpful while you’re waiting for an SEO strategy to gain traction or alongside search engine optimisation to supplement the traffic you receive from organic sources.

What are the benefits of PPC management services?

The benefits that a strategically set-up and well-maintained pay-per-click campaign can have for a business based in London are huge. Our approach to PPC management in London, focuses on making your business stand out from the rest. We’ll do this by analysing the competition, selecting the best keywords to target and by carefully targeting your audience at the right time. As a result, you will see more quality traffic reaching your website which can lead to more conversions and more revenue for your business.

How does our PPC management work for London based businesses?

We want to take away the stress of dealing with a pay-per-click campaign that needs consistent optimisation and maintenance. We’ll do this by understanding who you are as a business, what strengths you have and by identifying where your opportunities are. We can then delve into planning your PPC strategy to the last detail, targeting exactly the right market for your products and services through rigorous research. Our PPC campaign management sees our experts carry out A/B split tests, optimise ads for device type and much more. When you leave marketing to seoBusiness you can focus on the things that matter most to your business, like your service offerings and your customers.

In order to provide every business with a customised PPC strategy, tailored to their needs we believe in remaining completely flexible with our pricing. After we understand how big the project will be based on your company’s needs and we identify what the right budget is for your business, we can then determine what the cost will be. As a PPC campaign management company with over 25 years of experience we know that budget management is crucial to success. We’ll ensure that whatever you’re paying always remains cost effective and justifiable by the results we deliver.

A Bit About Us

Our approach to all things digital marketing is simple: deliver results for our clients that have a real impact on their business whilst establishing productive relationships built on trust. We’ve been at this for 25 years now, and there are no plans to slow down. Whether it’s PPC London or as an SEO agency in London, we’ve developed tried and tested techniques that our client base place their belief in, time and time again.

Our passion lies not just within digital marketing, but seeing the business we help grow as a result.

25 Years’ Experience

Two and half decades in any industry is a long time. In digital marketing, it is a lifetime. We’ve been serving ambitious businesses with the drive to grow for 25 years now. This means choosing seoBusiness for your PPC campaign management in London is choosing a business with real world experience and with the know-how to generate impactful results.

Laser-Focused on Results

One of the many benefits of pay-per-click advertising is the ability to measure the results it produces with pin-point accuracy. When it comes to PPC, London businesses need to know their budget is utilised correctly and is generating results that have a genuine impact. These results are what drives all of our work and our focus is always growing your business.

Your Friendly Technical Partner

PPC can be complicated, especially if you’re new to the game. That’s why we take the approach of working with all of our clients as partners to ensure that we have an open, communicative relationship. Our priority is to make sure that you know what work we’re carrying and why and we’re always on hand to answer any questions and take any suggestions.

Generating Quality Paid Traffic for Hundreds of Businesses

Our pay-per-click work has seen many businesses experience increased conversions at a lower cost-per-conversion. Our strategies drive quality traffic to your website, putting users with high purchase intent in front of the products and services that your business offers

Innovative Approach

You’ll find hundreds of businesses offering PPC in London and you might find yourself asking ‘what’s the difference?’. Our approach to PPC takes on board the constantly changing landscape of paid advertising and the new tools and techniques emerging. We’re always evaluating and innovating our approach to pay-per-click to ensure that our results are one step above the rest.

What is PPC?

A form of digital marketing in which you’ll only pay for the click your ads receive. PPC ads can appear in a number of different places on the web such as on search engines, as display ads, on videos and more giving the channel an effective reach.
Why is PPC so important?

PPC can form an important part of a digital marketing strategy given the consistent quality traffic it can generate. It can lead directly users that are actively searching for the products or services your business is offering. This means that the traffic that pay-per-click advertising generates is generally very high quality and users tend to have a high purchase intent.
Why pay for PPC management in London?

If your business does not have the in-house resources to build, execute and regularly manage a PPC campaign it is highly recommended to hire a professional agency. This will ensure that your paid advertising gets the time and attention it requires as well as having all of the best practices implemented.
What is the difference between PPC and SEO?

The most noticeable difference between PPC and SEO is the costs involved. With pay-per-click you will pay for each click your ads receive whereas click from organic sources are free. However, an SEO campaign can take much longer to gain traction and start producing results. It’s a good idea to have both SEO and PPC running in order to guarantee a steady stream of traffic.
Can PPC marketing help an eCommerce website?

Paid advertising can be extremely valuable to eCommerce businesses. This is due to the high purchase intent users have resulting in more conversions.PPC also allows for remarketing which is the practice of targeting customers that have already shown interest in your products or services, leading to fewer missed opportunities.
How do we report performance and success?

Whether it’s Adwords PPC management or another platform we are able to provide in-detail reporting on your campaign’s performance. We’ll take a look at metrics such as clicks, conversions, and cost per conversion as well reporting on your return on ad spend (ROAS) and revenue.
What's included in our PPC services?

Our PPC campaigns take are very thorough and account for every last detail. We’ll carry out activities such as device optimisation, keyword research, conversions optimisation, A/B split tests and much more.
Why does a PPC campaign need to be managed and optimised each month?

For PPC in London to remain competitive it’s vital for a campaign to be regularly maintained and optimised. It’s also possible for your budget to be wasted on ads with poor conversion rates if a strategy is not consistently reviewed.
Can you help my business in other ways, beyond PPC marketing?

PPC management in London is just a part of the services we offer. We also provide search engine optimisation, web design and development and more in order to help a business grow.
Do you only provide PPC campaign management in London?

Providing our services as a PPC agency in London is extremely competitive, but it’s a challenge we relish. We’re always looking for ways to further test ourselves and improve and as a result we offer our services in many locations!