PPC Agency Lancashire

A digital partner you can trust to deliver

  • Get More Traffic, Leads & Sales
  • Result Focused PPC
  • Free 30 Minute Strategy Session
  • Over 20 Years’ Experience
  • Trusted Partner
  • Clutch
  • Google
  • Best 3

Speak to us now on 01254 279998 or request a callback below

We are an expert PPC Agency in Lancashire with a team of pay-per-click managers that use the data-led approach in Google Ads management to generate sales.

What is PPC and how can it help your business?

Pay-per-click (PPC) advertising is a popular digital marketing strategy that involves advertisers only paying when their ads are clicked on. This approach is commonly used to direct traffic to a website and attract high-quality users interested in the products or services being offered. Our team of PPC experts can help drive valuable traffic to your website by bidding on keywords relevant to your target audience and determining which ones are most likely to succeed. With paid adverts, you can start generating traffic right away and achieve results quickly.

When implemented correctly, PPC advertising can be a highly cost-effective marketing method, as you won’t be wasting budget on users who are not interested in your business. Additionally, you have control over your advertising costs, enabling you to adjust your budget to match your business needs at any time.

PPC advertising also offers detailed reporting capabilities, enabling you to track your spending and monitor the performance of your ads. You can monitor conversion rates, cost-per-click, and identify which ad campaigns are performing well. By partnering with a professional PPC management agency, you can leverage these powerful tools to drive strategic campaigns and achieve significant business rewards.

100s of Clients Served

1000s of Metrics Improved

1000s in Revenue Earned

Your Friendly Technical Partner

Make the most of your marketing spend with seoBusiness, a PPC agency in Lancashire trusted by hundreds of businesses to deliver cutting-edge pay-per-click campaigns that deliver quality traffic.

A complete PPC package

Our PPC services take a thorough approach to building your campaign to the very last detail. We’ll start off by conducting in-depth research in order to understand your business, your audience and develop the most appropriate strategy. Our PPC campaign management sees our experts carry out keyword research, A/B split tests among many other activities.

While Google Ads PPC management is the most popular form of pay-per-click advertising, we’ll use all of the other tools at our disposal to get the job done.

What’s Included in our PPC Agency Services?

Over the past 25 years we have developed processes that incorporate all of the skills and knowledge we have gathered. The last thing your business needs is an inexperienced PPC agency with no structured process experimenting with your budget. Our process has been refined to include all of the critical elements of PPC as well as remaining adaptable to ensure that the latest tools, trends and technology are used.

  • Keyword Research

    Using our extensive experience as a PPC company, together with proven search tools, we will select a range of relevant keywords, including transactional, and competitor keywords, plus long-tail or branded keywords. The key is to find the people who know what they’re looking for and are ready to buy.

  • Campaign Structure

    Careful segmentation is critical to getting the best ROI from your campaigns and the cornerstone of ANY successful digital marketing campaign. By grouping themes of keywords, you will clearly see what is working and what is not. As a PPC Agency based in London, we’ve found that geographic and other segmentation is also key to improving your quality score and ad relevance, which contributes to lowering your cost per click.

  • Creative and Ad Optimisation

    Running careful A/B split tests is essential if you are going to systematically lower your CPA and maximise your ROI. As you’d expect from any PPC management company, continually testing and optimising campaigns based on data, is a mainstay strategy to produce better results over time.

  • Schedule Optimisation

    You can schedule your ad campaigns for certain times of the day to target when your ideal prospects are online, with the goal of improving click-through-rates. Dayparting maximises the budget available at specific times of the day, and if done correctly, you’ll see more traffic and a higher quality score. Another option is to modify bids by time of day, or day of the week, so that you are not over-paying for your clicks.

  • Device Optimisation

    Similarly, you can make bid adjustments on different devices. For example, if prospects are more likely to be searching for your products or service on a mobile device, then we can optimise bidding to attract more engagement from these people.

  • Campaign Assessment

    Most digital marketing execs have a fear of hiring a PPC agency who will set up their paid advertising campaigns and then leave them on autopilot. But our PPC management company continually tracks your campaign data to identify the winning ads, and we are continually testing new creatives and new placements to optimise ROI. With our regular reporting and progress reviews, you’ll always know what we’re doing, and what the plan is moving forward.

  • Tracking and Conversion

    Analytics and tracking is a critical part of PPC campaign management services, whether it’s measuring lead generation forms, newsletter signups, ecommerce transactions, fee revenue, phone calls and more. Correct tracking is essential to your success, and we will work with your team to ensure the tracking is accurate and up-to-date.

     

Like most digital marketing, PPC is bordering on a science, where in-depth knowledge and an open mind can deliver amazing results. We have an abundance of both...

Why does your business need PPC advertising?

If your business is struggling to attract traffic or you’re finding it challenging to attract high-quality users, PPC advertising may be just what you need to get your company back on track. With targeted advertising that reaches precisely the right audience and delivers quick results, PPC can provide a remedy for any marketing woes your business may be experiencing. Even if your business is already performing well, PPC can help you capitalise on your success by bringing in more customers and creating a strong online brand that consumers can easily recognise. Whether your business is in a state of growth or stability, PPC can help you target the right audience and achieve your marketing goals.

What are the benefits of a PPC management company?

In order for PPC campaigns to be effective and your budget to be utilised efficiently, they require a considerable amount of time and attention. By hiring a professional PPC campaign management agency in Lancashire, you can be confident that your strategies will receive the necessary focus and attention they require. This approach ensures that your PPC campaigns are constructed, executed, and optimised by an expert, leading to optimal results. By outsourcing this responsibility to a marketing agency, you can save valuable time that can be devoted to focusing on your core business functions, such as enhancing your service offerings and serving your customers.

How does our PPC management work for Blackburn-based businesses?

Our PPC in Lancashire works by getting to know your business first. Understanding who you are, what your strengths are and where your opportunities are, helps guide our approach to ensure we’re hitting the targets set by you. We’ll then carry out thorough research into keywords, audiences and more to understand how we can get the most out of your budget and deliver maximum results. When your ads go live, we’ll closely monitor the performance of each campaign, optimising when and where it is necessary. Finally, we’ll present the numbers to you, what effect our work has had for your business and how we plan to go forward.

Get The Right Price

When it comes to PPC management services, we know how important cost is to our clients. That’s why we take a pragmatic approach to pricing, adapting to each project based on the size and requirements. Rather than charging a flat rate that isn’t suitable for all businesses, we’ll ensure you’re charged fairly based on the work we’re actually carrying out for you. This way, you know your marketing budget isn’t being wasted on services you don’t need or want.

A Bit About Us

We’re a digital marketing agency operating out of the heart of Lancashire with 25 years of experience. The teams that work on our PPC campaign management for Lancashire businesses are driven by a burning desire to deliver results for clients, helping them to experience real growth.

In order to deliver the results, we have developed our own way of working. A method which allows us to understand our clients and exactly what they want to achieve and we’re only happy when you are. Even then, the work doesn’t stop there. We’ll continue to push for better and more.

We Use the Best Tools on the Market

The tools available to our PPC account managers are extensive and they’re always growing. Whilst PPC is almost synonymous with Google PPC management services there are other platforms we use such as Amazon ads manager and Facebook Business manager to deliver pay-per-click ads. Our expertise with a variety of tools allows us to deliver campaigns that penetrate a target market through several channels.

Industry Certified

Business in Lancashire is always growing, especially in the digital sector. At seoBusiness we have been recognised as one of the standout digital businesses for our PPC in Lancashire, SEO, web design and more.

Take a look at some of the awards we have received over the years.

Why Choose Us?

25 Years’ Experience

We take great pride in our ability to have provided expert and impactful digital strategies for the past 25 years. In order to survive and thrive in the constantly evolving digital landscape, we have continuously adapted to the latest tools, technologies, and trends. Our success over the years has been largely due to our consistent delivery of results that have a tangible impact on the businesses of our clients.

Laser-Focused on Results

Our top priority is delivering measurable results for our clients. We understand that achieving their goals is the most important thing, which is why our PPC services are designed to generate the traffic, leads, and sales that Lancashire businesses need to justify their investment. Our entire approach is centred around identifying the most effective strategies for helping your business achieve sustainable growth.

Your Friendly Technical Partner

At our agency, we take great pride in building strong relationships with our clients. We believe in working with businesses that share our ambition for growth and are equally passionate about achieving success. As your digital partner, we are committed to continuously improving your business and fostering an open, communicative, and trusting partnership.

Generating Quality Paid Traffic for Hundreds of Businesses

Quality traffic is the key metric for determining the success of a PPC campaign, and we have a wealth of experience in achieving this goal. As an established PPC campaign management company, we specialise in driving quality users with a strong intent to purchase, directly to your products and services.

Innovative Approach

We strive to take an innovative approach, whether it’s eCommerce PPC management or Adwords PPC management. Our team stays up-to-date with the latest trends in PPC, ensuring that every pay-per-click campaign we deliver utilises the most cutting-edge tools available to deliver optimal results.

Our Work in Practice

Our PPC campaign management services prioritise achieving outcomes that make a tangible difference for businesses. Browse through our collection of case studies featuring clients we’ve collaborated with to see firsthand how utilising paid advertising can increase website traffic, generate leads, and boost conversions.

ATTORNEY’S - CONVERSION BY 71% IN 4 MONTHS
Home Appliance Store - Conversion by 115% in 4 months
Dentist - conversion by 316% in 5 months

Just a few of the businesses we’ve worked with

Some of our clients have chosen to partner with us for over 20 years. A relationship founded on trust, based on our ability to deliver results.

  • 4gamers
  • vape and go
  • stealth gaming
  • neales waste
  • psd
  • kevin roper
  • flocontrol
  • mersey rod
  • ideate software
  • jr lighting
  • hiyou
  • symetri

Get in Touch

Fancy a chat? Let us get to know your business, what your strengths are, opportunities and what your business aspires to. Then, we’ll tell how our PPC strategies can help you get there.

FAQ's

  • What is PPC?

    PPC, or Pay-Per-Click advertising, is a digital marketing strategy in which you are billed exclusively for the clicks that your advertisements receive. This method is particularly powerful, as it allows you to attract high-quality traffic from individuals who are actively seeking out your products or services.

  • Why is PPC so important?

    PPC can be a hugely important element as part of digital marketing strategy. It can provide almost guaranteed traffic without the long wait. This makes it especially useful if you’re just starting an SEO campaign and need to drive quality users to your website.

  • Why pay for PPC management?

    By outsourcing your PPC management to a Lancashire-based agency, you can enjoy several advantages. Among the most notable benefits is the amount of time you’ll save by entrusting the task to skilled professionals. Managing PPC campaigns can be a challenging process, and setting up multiple campaigns correctly and consistently optimising them can consume a lot of time.

  • What is the difference between PPC and SEO?

    Both SEO and PPC have the same job: to drive quality traffic to your website and produce conversions. However, there are differences. The primary contrast between these channels is cost. Pay-per-click advertising entails paying for every click that your ads receive, whereas SEO generates “free” clicks, but it requires significantly more effort and time to gain traction.

  • Can PPC marketing help an eCommerce website?

    If implemented and executed correctly, PPC management for an eCommerce website can yield substantial benefits. PPC allows your products to be featured at the top of search engine results pages, delivering essential product details such as pricing and reviews to potential customers. As a result, your products may enjoy greater visibility compared to those of your competitors, providing you with a significant edge in securing sales.

  • How do we report performance and success?

    As a seasoned PPC agency in Lancashire, reporting on performance is crucial to us, as it allows us to optimise our campaigns. We conduct regular reviews of our ads’ performance to ensure that they are generating substantial traffic and conversions. We provide weekly and monthly reports, so you can stay informed about our progress.

  • What's included in our PPC services?

    We provide bespoke PPC services that are tailored to meet the specific needs of your business. Our services can be implemented across a range of platforms and directed at diverse audiences. This includes managing PPC campaigns on Google AdWords, social media pay-per-click, Amazon ads, and other channels.

  • Why does a PPC campaign need to be managed and optimised each month?

    To maintain a thriving PPC campaign, ongoing monitoring and optimisation are necessary. Ad performance is affected by various dynamic factors, so closely analysing their performance is a crucial component of our PPC campaign management in Lancashire. This enables us to identify what is performing well and what areas need improvement.

     

  • Can you help my business in other ways, beyond PPC marketing?

    We’re so much more than just a PPC management agency. We have specialists in search engine optimisation web design and development that can supplement your PPC in Lancashire.

     

  • Do you only provide PPC campaign management in Lancashire?

    When it comes to PPC, Lancashire is just one area we provide our services. In order to bring our digital growth strategies to as many businesses as possible, we offer our services around the nation and across the globe.

Other Services We Offer

When set-up, executed and maintained correctly our PPC campaigns make all the difference to your business, but it’s not the only solution. We specialise in search engine optimisation, web design and development and more to drive traffic and boost conversions.

Our Locations

We’ve helped hundreds of businesses to grow using PPC in Manchester, but we also offer services in many more locations!

What do our clients say about us?

Want to know what it’s like using our PPC management in Lancashire?

Check out what our clients have to say about us.

  • seoBusiness provided a full suite of marketing channels to enable rapid growth of our smart technology business, both in the UK and to a globally expanding audience. We have utilised ongoing consultancy, multi-channel ERP implementation and market...
    Director, time2

Get in Touch

Need a fast, safe method of driving quality traffic to your website? Hire an expert in PPC campaign management. Lancashire businesses have experienced the growth they strive for as a result of pay-per-click advertising.

Complete the form below to arrange a free 30-minute PPC strategy session. We’ll get to know each other and discuss what we can do for your business.

Or call us on 01254 279998

seoBusiness news

To keep up to date with all our latest news, sign up now!