Does My Business Need a Website? Top Reasons Why & Why Not

Added by SEO Team on 28th Nov 2022 in Search Engine Optimisation, Web Design

We have to be honest – coming up with reasons why you need a website is easy. We are still scratching our heads for reasons why you might not. Honestly, if you are running a business of any kind no matter what its size, from a sole trading gardener to a multi-national retailing giant you are unlikely to want that business to stand still. You want to grow, to expand, to develop. To do that you need to expand your customer base, and to do that you need to attract new customers.

We suppose that there are ways you can to do this without a website. But really, for best results you really do need your business to be available online. Your focus might well be entirely on selling things in person to people who have come and visited your bricks and mortar premises – it does not matter. The fact remains that if you want to be found online or in real life you still to be online.

Studies have shown that the majority – as many as eighty percent – of people in search of local businesses only look for the products and services they need using online search. Even when customers are looking for a brick and mortar store they want to visit in person potential customers are still not using any other methods to find are looking for. The days when a potential customer might “let their fingers do the walking” as they browsed through printed business directories or scoured advertisements in the local paper are very much over. If your business is not appearing near the top of the search engine results pages then your business is not going to be found.

Of course, your website needs to be good if the people who find it are going to be impressed enough to become customers, so you need excellent web design. Blackburn, and the offices of eBusiness UK is the place to come for that. We understand that “you only get one chance to make a first impression”. For most new customers your website will be the first interaction with your business that they will have. If they do not feel that interaction is positive they are much less likely to become long term customers. 

So what is the best way to make that positive online impression? First of all you need a website. You really do. Just having a presence on social is simply not enough. And that website needs to look good and be easy to use. A good website gives you the ability to control what the customer sees – after all a unified, coherent brand is vital projecting your identity, so stick with the logos and fonts that you use on your non-online branding.

Is visual appeal the most important thing about a website though? One of the reasons some businesses put forward for not investing in a website is the amount of time, money and effort that can be required to build a great looking, user friendly website. And the truth is that if nobody ever sees it all of that time money and effort is completely wasted. However, that is absolutely no a reason not to invest in a website, it is simply a reason to protect that investment by making sure that your website is optimised for internet search.

“Search Engine Optimisation”, or “SEO” is the practice dedicated to ensuring that a website is able to effectively attract the attention of the algorithms which are used by the popular search engines when they scour the internet.  SEO is a time consuming and complex task, which is best left to the professionals. Just as with web design, if you are looking for the best SEO agency Blackburn is the best place to come. When they hire our SEO Agency UK businesses all across the country know that they are getting the benefit of more than two decades of experience in the field. We have been a leading SEO agency, Blackburn based and fiercely proud of those North West roots for longer than many of the popular search engines have existed. We have watched them grow and evolve, and we have grown and evolved along with them. We have experience, knowledge and skills that are unparalleled in the industry.

We can put that experience to work for you. Precisely because our team is so experienced we are able to identify the most effective key words for the algorithms to latch on to and help you to generate content that will use those keywords in the most effective way. More than that, because we also have skills in web design and website building we can get those key words and key phrases embedded in the meta text and page URLs of your website too. All of this is calculated to make every site we build shine like a lighthouse for the search engines, bringing customers to your online presence in their droves.

That is why, when they need an SEO agency UK based companies turn to us in such numbers. We have a demonstrable track record of delivering excellent results and we can deliver those results to you. We are firmly established in the worlds of web design, SEO and web building and have roots deeply planted in the business community of the North West. We have been building websites to help businesses of all sizes to thrive and grow online and in the “real world” for well in excess of twenty years now.

Now, you might be thinking that we are biased. Websites are, after all, our bread and butter. But the reason we do this job is because we believe in it. We love nothing more than to use our experience to help businesses grow and the maximum possible benefit from their online presence. When it comes to SEO and Web Design Blackburn really should be your first, last and only port of call, because we can show you exactly why your business really, really needs a website.

Are there reasons not to have one? Not really. Any objection on grounds of cost or ineffectiveness can be discounted, because if you have your website built and maintained by an experienced team like ours your site should be highly cost effective, and highly effective at bringing in customers to help you grow your business. We cannot think of any reason why any business would not want that.

So do not wait another minute. If your business does not have a website come and talk to our team and let them show you just how much good a website can do for you. If you do have a website come and talk to the best SEO agency Blackburn has to offer, because we can help you make your website better than you ever thought it could be.

Added by SEO Team on 28th Nov 2022 in Search Engine Optimisation, Web Design