We were pleased to see our September newsletter article about social media prompted some interesting discussions. As more and more brands pump ever greater proportions of their marketing budgets into social media, there has emerged a desire to prove that these investments are worthwhile.
Our view is quite simple…businesses must be as scientific as possible when deciding on which channels to use in their quest to connect with customers. Facebook and Twitter not some sort of panacea – they are merely the latest addition to a growing list of tools at any business’s disposal. To keep the conversation going, here are some more thoughts on the subject from Professor Ritson – click here to read “The Seven Dumbest Sins of Social Media”.
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