Like everything else in the digital landscape, search engine optimisation is also going through a transformation as a result of mobile. Here are some of the ways your SEO will need to evolve to take account of the increasing number of people searching for your product or service using their smartphone:
Desktop users are more than happy to search for long phrases. However brevity is the default option when typing keywords on a smartphone – especially when you are on the move. This also means smartphone users are more inclined to accept search engine suggestions and/or predictive text. This has huge implications on the kind of search terms you choose to optimise for.
Many phones come with GPS technology these days and many apps are using the searchers’ exact location before serving up results. Google itself is prioritising local search results which means if you haven’t optimised – or worse still – recently updated your local listing it might end up becoming an unfortunate oversight.
Up to three quarters of searches for hotels on a mobile are for same day bookings. Likewise a third of searches for airfares conducted on mobiles are for trips to be made within a fortnight. Given the immediacy of purchase, would it be better to optimise promotions on your website on a more regular basis?
There are a number of mobile apps that allow users to search using photographs taken on the smartphone. Ensuring your site’s images are optimised to account for image-based search becomes a strategic imperative for all e-commerce websites.
For more advise on what considerations are most relevant to your search strategy, our team of trained SEO specialists are standing by to address your enquiry.