SEO Agency – 5 Factors to Consider Before Choosing an SEO Agency in the UK

Added by eBusiness UK on 8th Oct 2021 in Search Engine Optimisation

If you are in business, you probably already know that you need to have a presence online. Even if you don’t really want to do business online the truth is that eighty percent of customers search for local businesses online. That means that even if your only desire is to get real, local, physical customers to come and visit your real, physical, local, bricks and mortar business and you have no intention of ever selling a single product or service over the internet you still need to have an effective presence online.

And if you are going to have a presence online you need to make it an effective one – and that means making sure that your website is always easily found by potential customers using search engines to find businesses like yours, because if you spend time and money getting a website that nobody ever finds? You’ve wasted your money.

But “search engine optimisation” or “SEO” is a high maintenance endeavour. It is not something that you can do once and then sit back and relax. It requires constant attention from people who are skilled in the art of algorithms. That is why we would always recommend engaging the services of a professional SEO company rather than trying to manage the process in house. This is partly because you already have a business to run and you probably don’t have time to spend keeping your SEO up to date. But it is also because the experienced technical staff employed by a professional SEO agency will be much more effective.

So if you are going to work with an SEO agency, what should you be looking for? What should you expect from them? How will you know if they are doing a good job and giving you value for money?

Well, first of all any SEO company that you work with should be prepared to get to know your business and your business goals. They need to be clear on what sort of customers you are trying to reach, what part of your sector you operate in and the direction in which you want to move in the future. If they do not fully understand all of that, how can they possibly achieve the results you need?

For that reason you also need an SEO company that is completely transparent. You need to be able to see how successful their work is when measured against the Key Point Indicators that matter to you. Any SEO agency worth its salt will provide you with regular updates and analytics so that you will always know that you are getting what you are paying for. Those reports should be in plain language too – never trust a firm that tries to impress or bamboozle you with jargon.

Your third consideration is experience. SEO is an art as well as a science, and you need people who know not only what they are doing, but what everyone else is likely to do. As we said, search engine optimisation is not a static field. While your SEO Agency is working to get your website to the very top of the search page, your competitors are employing other SEO agencies to do the same for them. A good SEO company will have experienced staff who can figure out and refine exactly the search terms your website needs to be focused on at any given time and that is not a skill that is learned quickly.

This leads directly on to results. Can the SEO company you are considering demonstrate them? Do they have satisfied customers who can vouch for their services? Can they show that they can achieve the results that they say they can? In some ways of course, this comes back to experience, but you would expect references from even the greenest new employee to show that they were in fact capable of doing the job that you are hiring them to do. An SEO agency is no different.

Finally, how easy is your chosen SEO agency to work with? You have seen that the SEO company understands your business and your goals, they have demonstrated that they will be transparent and accountable, they have experience and can demonstrate positive results. But are they going to be people you can work with? When you call them, do they pick up the phone? How quickly do they respond to emailed questions? Do they talk to you in a language you understand? Do they explain what they are doing and how they are delivering value for your money?

If you have an SEO company that can do all of that? You might well be on to a winner.

So, where can you find such an SEO company? Blackburn.

eBusiness UK is a highly experienced SEO company, Blackburn based for more than twenty years. Staunchly proud of our Northern roots, we have national reach but still consider ourselves to be a local company and we absolutely understand the power and importance of local business.  We are passionate about helping local businesses grow and become strong in their communities and have been getting to know our clients, both locally and nationally, working with them to achieve their business aims and objectives and forge formidable online presences that are completely tailored to who they are.

We have also worked hard to make sure that everything we do is completely transparent. We deliver weekly and daily reports to our clients based on their own key point indicators. This allows our clients to hold us accountable and guarantees them highly profitable campaigns.  We also have experience in this field that is pretty much unparalleled. We were established in nineteen ninety-eight, just as online commerce was beginning to take off in the UK. We have been helping our clients optimise their websites for search since Google was brand new. We have grown with the industry and so our knowledge of how online search functions work is second to none, and of course when a company has been leading its field for as long as we have, we can point to any number of satisfied customers who have seen their businesses grow with the help of our experienced technical team.

We will have to leave it to you to decide whether we are easy to work with, but we like to think our northern roots help us here. As you would expect from an SEO company in Blackburn we are straightforward in our language and will never waste your time with unwarranted jargon. Where technical jargon is required for precision, we will always tell you what it means. In short, we will always call a spade a spade, unless it is a shovel – but if we have to call it a shovel, we will always explain what the difference is. It is important to us that our clients have a clear understanding of what we are doing and why. And of course, we also like to think that we have an easy-going Lancashire charm, but again, we will leave that to your judgement.

So, get in touch with eBusiness UK and see how we can help your business build its online presence. You may find that choosing an SEO company in Blackburn was the best thing you ever did.

Added by eBusiness UK on 8th Oct 2021 in Search Engine Optimisation