Digital marketing campaign launched for London property firm

A London property firm with an innovative offer has enlisted Blackburn-based digital marketing agency seoBusiness to help raise its profile online.

Denhan International specialises in the rental market, managing properties on behalf of landlords and helping tenants to find their next home.

The company’s offer is unlike other services available to landlords in that it provides a guaranteed rental income for the owners, and manages all of the tasks required to maintain and occupy the property. Based in the capital city, Denhan serves properties all across the South East.

Now the company, launched in 2003, has invested in boosting its profile online with a campaign including both search engine optimisation (SEO) and pay-per-click (PPC) advertising.

Ayub Mohidin, the company’s general manager who has worked at the firm for more than ten years, says: “Everything these days is online, it’s the first place everybody starts their research and so it’s the most important place to be visible.”

The SEO work undertaken by seoBusiness, which has more than 20 years of experience in the sector, will involve tweaking and updating Denhan’s existing website to ensure that search engines such as Google and Bing rank it higher than competing businesses.

The PPC campaign will involve strategically placing adverts on a variety of websites, which will enable seoBusiness to accurately target users who match the profile of likely Denhan customers.

Ayub added: “It’s all about getting our name out there and building our profile. It’s about demonstrating that our offer is unlike anything else on the market, and encouraging landlords and tenants to get in touch.

“We did a lot of research before selecting seoBusiness as our partner, and we chose them as they really stood out from the crowd. They asked a lot of insightful questions, gave us some great feedback, and all of our dealings so far have shown that they’re genuinely invested in our success.”

Latif Kothia, director of seoBusiness, said: “We’re excited to be working with Ayub and the Denhan International team because they’re an interesting business with a great proposition.

“Ayub is correct in that virtually all research begins online these days – almost always with a Google search – so our role is to make sure that the company is highly visible when potential customers are searching for relevant terms. We’ve got decades of experience in this field so we’re looking forward to delivering results for the team.”