Is Your Site Mobile Optimised?

Added by eBusiness UK on 2nd Apr 2012 in Mobile Marketing

Google Get MoThe leading online digital magazine “New Media Age” tested the UK’s top-10 retail sites (as rated by data from ComScore) using Google’s GetMoMeter, a tool it launched this month to help brands see whether their site is mobile optimised.

The results give a snapshot of how leading UK retailers are prepared for the rise of mcommerce as most of the UK’s mobile users now own a smarpthone.

The study shows that only a minority of the sites were fully optimised and scored full marks via the service. Apple, scored zero out of a possible score of five and does not display fully when tested using Google’s GetMoMeter. Apple’s site was tested via both the Google GetMo site and failed to display clearly on the mobile screen.

Amazon, Tesco, Next and Home Retail Group’s Next all scored full marks with their sites meeting the criteria of images appearing clearly on a mobile screen, text being visible without having to zoom and easy click-through.

Google’s own shopping site, which is listed as the fifth most popular UK retail site according to ComScore, scored four out of five, with the site falling short by not having its shopping cart visible on the page.

The five questions used by Google to determine whether a site is optimised are shown in the image below:

RatingsDon’t despair if you score badly on a mobile, it’s not as expensive or timeconsuming to fix the situation. A recent consumer study found that people would not recommend a business with a bad mobile site (Source: Compuware, “What Users Want from Mobile,” 2011). It was stats like these that compelled Ribble Valley Inns – one the North West’s leading restaurateurs – to ask us to mobile-optimise their sites. When you look at the before and after shots its obvious to see the benefits.

Added by eBusiness UK on 2nd Apr 2012 in Mobile Marketing