Added by Nasir on 16th Feb 2012 in Mobile Apps, Mobile Marketing
With so many industry experts predicting 2012 as the year for mobile, here are some of the figures making the headlines in the business press:
In light of the positive market conditions, the commercial benefits to a business for offering a well-designed mobile app are clear. Brands who have stolen a march on their competitors have enjoyed some amazing returns:
So are businesses ready for the mobile wave?
According to Google’s Head of Mobile the answer is an emphatic “No”. At a recent industry conference he is quoted as saying: “79{6dae46da24e999607385e9be7950c1d4589f4b4e796c45b1daf9b427a72e91a2} of companies do not have mobile-optimised sites”. He further warned they were already missing out on “such a big opportunity” in terms of mobile commerce.
Added by Nasir on 16th Feb 2012 in Mobile Apps, Mobile Marketing