Here’s an interesting number which should cheer up all the retailers amongt you – according to Gartner (one of the world’s leading technology research companies) 84{6dae46da24e999607385e9be7950c1d4589f4b4e796c45b1daf9b427a72e91a2} of retail sales will still come from bricks and mortar stores in 2015. Nonetheless with 73 percent of Retail Brands planning to develop mobile channels* we take a look at the some of the ways retailers can drive incremental sales.
Imagine the following hypothetical scenario:
A woman named Jamie needs to visit her local store and is invited to use the retailer’s branded app to enhance her in-store experience.
- 1 p.m.
As Jamie walks into the store, she receives a welcome message and is asked to check-in to her app for some deals specific to the shopping trip she is about to embark on. After selecting “check-in,” the retailer’s app automatically opens and she receives her first promotional voucher for new products from one of her favourite brands. - 1:10 p.m.
Jamie is browsing the cooking sauces aisle and uses the retailer’s app to scan a QR code next to an item which she remembers seeing in a recent email from the retailer. Through the app, she is given a choice of watching a product demo, downloading a voucher or reading user reviews (the item has received 4.5 stars to date). - 1:20 p.m.
Jamie passes by a gondola end promoting seasonal products. She looks through them, finds one that interests her, scans the QR code on the point of sale and the retailer sends her a promotional offer enticing her to buy 3 for the price of 2. - 1:30 p.m.
As she is leaving the store, Jamie receives a message thanking her for visiting the store with a link to a store survey. She fills out the survey, makes a comment about the new location of ice creams and upon completion instantly receives some additional points on her loyalty card.
Although this type of shopping experience sounds a tad futuristic, rest assured these technologies are accessible now. Our technology team is currently exploring ways in which our retail clients can implement a number of mobile innovations including a QR code payment system. The future is much closer than you think – drop us a line and we can show you how…
* Source E-consultancy
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