A pair of groundscare machinery suppliers doubled their online traffic over a 12-month period thanks to support from seoBusiness.
GGM Groundscare is a dealership supplying mowers and other maintenance equipment used by landscapers, local authorities, sports clubs and schools. Its sister company, PSD Groundscare, supplies other such dealerships around the UK.
Both called on seoBusiness to upgrade their websites within the last two years, then undertook a marketing campaign to maximise the potential return on their investment.
The Blackburn-based web development, ecommerce and digital marketing agency worked with the businesses to develop a thorough SEO marketing strategy which would see the two companies top the search rankings across a number of vital keywords.
This was backed by increased activity on social media, which will be soon bolstered by a new regularly-updated blog.
Both sites registered increased volumes of traffic, and each has recorded around double the number of daily visitors compared with last year. GGM’s websites also enabled it to continue to trade throughout the coronavirus pandemic, using digital catalogues and online videos to demonstrate products in place of in-person visits.
Scott Grieve, marketing manager of GGM, said: “Our website has enabled our business to continue trading throughout the lockdown.
“This has been a strange time to do business and I don’t think that videos will ever truly replace real-life demonstrations on high-value products such as ours, but the success of our online marketing has certainly improved our visibility at a time when new leads are more important than ever. We have even recruited additional staff in recent months in anticipation of increased sales.
“seoBusiness’s work has certainly helped raise our profile online. We have built-up a long-term relationship with them which is based on trust and we know that we can rely on their advice.”
Latif Kothia, seoBusiness director, said: “We have enjoyed working with GGM and PSD for a number of years, they’re ambitious companies doing things the right way and they’re great people to deal with.
“They get involved in our projects and give valuable input, which makes the services we provide all the more effective. I’m delighted to see that over the year our latest campaign has yielded such positive results.”
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