An effective ecommerce website structure for search engines starts with your initial keyword research, and then structuring your site navigation, category architecture and sub-menus based around the results of your keyword research. Organising your navigation structure systematically helps search engines know what your page is about, and more importantly visitors to your website get a much improved user experience for better conversion.
Product page URL’s should display both parent category and product keywords, matched back to the results of your initial keyword research. A well thought through structure allows various keywords to be targeted per page. Clarity of organisation of your ecommerce website will be rewarded with better search engine ranking.
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