Tips to boosting your sales across the top channels

Added by eBusiness UK on 2nd Oct 2017 in eCommerce

So you know your products and you’ve identified your audience, and you’re ready to sell on the popular markets like Amazon, eBay and Google. So what makes the difference between getting great sales or just being mediocre? In this article, we’ll give you some great ideas to boost your sales and increase repeat high profit orders.

The good news is that it’s easy to make changes to improve your listings, you don’t have to be a multi-channel expert to get real results for your ecommerce business quickly.

On to the tips…

Remember that your listing needs a good headline

Include the best keyword that describes your product, keep it short, usually under 200 characters and readable for your shoppers. Don’t be tempted to overload it with too many keywords.

Try to make your headline appealing and persuasive, as opposed to using just the product name alone.


Try to use high quality images

The major marketing channels all have published guidelines on their expectations of images, for example, eBay’s guidelines can be found here.

It makes sense to use images, 6 – 8 images typically, that render properly across the main marketplaces as your customers expect to be able to see your products clearly. Most important is your main image, this will appear alongside your listing so needs to be the best. It’s also a good idea to show other images that highlight product features, so your listing carries a few angles and different views. Remember that customers will be evaluating other listings as well as yours, they will usually go with the one that has more comprehensive information and imagery. There is another good article on the Pixlr blog here that will guide you.


Use text over images to highlight major benefits

You don’t have to be a Photoshop whizz to power up your images with some descriptive text over. The free image editor, Pixlr, see www.pixlr.com is very easy to use to edit images and adding text can be done in a matter of a couple of minutes even for a novice user. So, for example, your torch includes rechargeable batteries, then write a small caption over the image with an arrow pointing to the battery compartment to highlight this.


Use your bullets, they sell!

On Amazon, you get five bullet points, make sure you use all of them, many sellers make the basic mistake of only using one or two, basically that’s just missing a great opportunity to grab the attention of your customer. Think clear, tangible points that set your product listing apart from others, be creative and make it appealing! See more on this useful blog article from Webretailer.


Write a killer description

It makes sense to give your listing a great description, here think about the main features and benefits that matter to your customer, also any Unique Selling Points you have that other competitors don’t have, i.e. FREE next day delivery! Most importantly don’t over-use keywords, don’t be repetitive and boring, try to give good useful descriptive text, up to 2000 characters and end with a strong call-to-action.


Check your grammar and spelling

Sounds basic, but we see so many listings with poor spelling, descriptions that end half way through and generally bad grammar. If you’re not the best at writing, it might be a good idea to outsource to a professional content writer, there are some good and low-cost writers on Fiverr or People Per Hour (PPH). If you are doing it yourself, then just have a read through prior to submitting, spending a minute proof reading can save you from lost sales due to poor copy.


So there you go. We hope you enjoy using the tips above and that you enjoy creating listings that work harder for you and generate more sales and profit.

Added by eBusiness UK on 2nd Oct 2017 in eCommerce


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