Added by Martin on 3rd Oct 2011 in eCommerce, Mobile Apps
According to the Internet Advertising Bureau, mobile commerce is steadily becoming a way of life for consumers in the UK. The numbers are quite emphatic: 51{6dae46da24e999607385e9be7950c1d4589f4b4e796c45b1daf9b427a72e91a2} of mobile owners (23 million people) have already used their mobile device to make payments, redeem coupons or research products and services. For brands who have taken the initiative, their first mover advantage have generated handsome returns:
However the age-old truism of giving consumers something of genuine value still applies. Here are some sobering numbers recently published by Deloittes:
The lesson is clear – doing an app for the sake of it isn’t going to make anyone rich!
Added by Martin on 3rd Oct 2011 in eCommerce, Mobile Apps