search-engine-optimisation

Search Engine Optimisation UK

A search engine is a program that helps users find information on the Internet.
It sends out a spider to the Internet and collects site links for its database. When a user types in a keyword or combination of keywords, the spider seeks through the database and ranks the websites in order of relevancy.

A search engine is distinguished from a directory and a portal, because its pages are generated by an automated program rather than by human editors. Popular search engines include Google, MSN, Ask Jeeves, AltaVista & Lycos.

Every search engine uses its own unique formula to decide which web sites come closest to matching its users queries. That secret formula, called an algorithm, is what determines whether a site will appear on the first page of the user's search results or on the 10th, 20th or on none at all. By optimising your site, you can have some say in this ranking process.

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is a process that generates and enhances search engine rankings on popular and major search engines (it's also known as search engine placement and positioning). While the traditional way of search engine submission is to provide your company name and keywords of your business to many search engines, SEO is many steps more than that. It involves both technology and market intelligence.

Search Engine Optimisation is:

1. A long-term, strategic approach to increasing sales and sales leads through targeted, prospective clients that are actively searching for specific products, services, and solutions.
2. The act of designing or redesigning a website in terms of keywords and phrases, content, architecture, file naming, linking, and other important elements.
3. One of the most cost-effective marketing channels that yields high conversion rates.

Ranking well for certain keywords and phrases in Google, Yahoo, MSN, and AOL. They make up over 95% of all search traffic on the Internet.
Part of our SEO process is to establish keywords and phrases in relation to the business you are in. This requires market intelligence and research on your targeted market as to how they search for products and services in your industry.

Done correctly, Search Engine Optimisation requires hours of analysis and investigation by our optimisation experts. The benefits can be extremely rewarding and your website visibility can increase dramatically.

Search engine optimisation & submission is a basic part of the success of your Web site! Anyone can have a well-designed web site, but without professional search engine submission the world will never know about it. If you don’t promote, nobody will see your site.

It is important that your web site ranks within the top results if you want to be found.
Research shows that 85% of web traffic comes from search engines.

But if your site is not ranked high enough on the search engines (e.g. after the third page of the search result), none of that traffic will come to you.

If you are developing a new web site or redesigning an old one, now is a good time to think about search engine optimisation, the most cost-effective means of marketing to your target audience. Our SEO specialists research and track new web technologies and employ techniques that are proven, see our results & testimonials.

eBusiness UK provides the perfect search engine optimisation & site promotion service for every kind of website.

For further information, please call us on 01254 279998.