Recognising the importance of the web in the overall marketing mix, leading hospitality business Northcote Group sought to build a web presence that delivered clear brand definition and recognition – and made a real contribution to its bottom line.
To support ambitious business growth, we were challenged with a comprehensive set of objectives, including the online branding of a range of restaurants, development of a powerful customer database and generation of new revenue streams.
A combination of highly proactive SEO and e-marketing – enabling customers to benefit from regularly updated offers – was designed to drive new and repeat visits, while a unique e-commerce website, www.gift-voucher.co.uk, drove additional revenue.
By designing new websites for each Northcote brand, matched with intensive e-marketing and SEO, we helped the business massively increase both its annual traffic - to well over half a million users - and online gift voucher sales.
"The high standard and quality of work that eBusiness UK has produced has been exceptional and we have developed an excellent working relationship over the years. Their professionalism, personal service and attention to detail can't be faulted."
Kaye Matthew Sales & Marketing Director, Northcote Group