eBusiness UK: Web Design Company in Lancashire providing Web Site Design, Ecommerce Web Development, SEO, SEM and Internet Marketing Solutions.

Content Management Systems

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And on the theme of making web sites work harder for you, we explain content management systems: what they are and why they make such a great promotional tool for your business.The desire to have total control over your company’s website is often overshadowed by the fear of becoming immersed in a technological nightmare - but the solution is simple, says eBusiness UK’s Kam Kothia.

A website which can be updated, expanded and refreshed whenever the need arises brings many benefits to its owner.

The ability to edit and manage the content brings it directly under your control. You can introduce updates whenever you want and you don’t need to brief a third-party agency to carry out the changes for you. It’s cost and time efficient.

A lesser known benefit is the effect a regularly updated website has with search engines. Websites with more frequently updated content are visited more by the search engine ‘spiders’ – software which trawls websites – and this contributes to improved search engine rankings. In short, search engines such as Google like those sites which are lively, contain fresh content and are therefore of more interest to users.

When a company updates its site regularly, it helps increase its search engine ranking. This could be the difference between placing above or below the competition in a category they’re both fighting for.

And whilst the software behind such websites is often very complex, special attention has been paid to making them user-friendly for even the most daunted of employees.

“You won’t need design skills, and you won’t need much technical know-how,” said Kam, who has developed an off-the-shelf content management system as well as delivering many tailored solutions.

“We put together a site to work and look how you want it, and then you fill it with the content you want to see, whether this is your company’s latest news or a diary of events.”

As well as being able to update pages, whole categories and sub-categories can be added and removed, meaning a site can be scaled in size dependant on your requirements.

A standard content management system from eBusiness UK includes updatable pages and an events calendar, rotating banner adverts – which can even provide a source of revenue – and an email subscription service which acts as a valuable data-mining tool.

Packages can also be tailored to suit an individual business’s needs, such as the eight-language site developed for multinational firm Tensar, and the site built for Runshaw College which requires authorisation from an administrator before updates are uploaded to the live website.

“It’s perhaps one of the most versatile tools available, both in terms of how it can be constructed, and also in the way it can later be adapted by users,” added Kam.

“It leaves the user in complete control, with the added benefit of cutting costs, saving time and helping promote the business.”

eBusiness UK : Web Design Lancashire : Provides Web Design, Ecommerce Web Development, SEO, SEM and Internet Marketing Services in the UK.