Interesting Articles
Below are a list of intersting articles that you may find useful.
How to Keep Your Business Fresh in 2010
Date Added: 27/01/2010
The small business community of Great Britain is characterised by its entrepreneurial and creative approach and by its ability to be flexible and versatile. The businesses that succeed in the next decade are going to be those who are brutally honest about their operations allowing them to anticipate and adapt to the changing business landscape.
How to Improve Your Online Sales
Date Added: 27/01/2010
Although a huge amount of money was spent online over the Christmas period, you may be left wondering why based on the large numbers of visitors you had to your site, why a large number of visitors didn't buy from you.
Fine Tune Your Email Marketing Strategy in 2010
Date Added: 27/01/2010
Despite the influx of social media in 2009, there is still a place for e-marketing as we move into the new decade. The challenge lies in understanding how all the pieces of an online marketing campaign fit together to engage with the customer. Whatever communication tools you use, they need to be relevant and worth reading to encourage customers to take the actions you want them to take.
How to Avoid the SEO Scams
Date Added: 27/01/2010
We’ve all seen the adverts from companies offering to bring you more business than you’ve ever dreamed of through the use of SEO. Those who claim to charge no set up fee, those who claim to get you guaranteed first page listings and those who claim that £20 a month will get you top rankings.
Socialising In the Right Way
Date Added: 26/10/2009
If you don’t know your Twitter from your Facebook or you LinkedIn from your Digg then it’s safe to say you’re not taking advantage of the many opportunities available to your business.
Are You Linked In?
Date Added: 26/10/2009
It’s the growing craze across the nation; online networking for the professional business community. LinkedIn is the leading professional online network with over 46 million members worldwide. They get a new member every second.
Dealing with Feedback
Date Added: 26/10/2009
Feedback can be a touchy subject for businesses. Everyone has an opinion and on the internet there is no shortage of individuals who want to share theirs with you. Plus those companies who are open and honest about their feedback, whether positive or negative are often perceived in a better light by new customers.
So just how do you make feedback, even the most negative work positively for your business?
Search Engine Optimisation Top Tips
Date Added: 26/10/2009
Search engine optimisation is all about making incremental changes to your website so that search engines can read and therefore rank your website higher. Investing time and effort in SEO is vital if you want potential customers to find your site, improve brand awareness and increase conversions.
Web Design & Development - how to make the right choices first time
Date Added: 27/08/2009
You’re challenge should you choose to accept it, is to redesign your website so that it starts working hard for your business.
Let’s be blunt here, when we say working hard for your business, what we really mean is either saving you money and or making you money. Other than that it’s a bit like Barbie, looks nice but doesn’t seem to do much despite having the safari outfit.
It's a deal; it's a steal; it's sale of the century
Date Added: 27/08/2009
… Or how to use offers in the right way to drive online sales.
When you see special offers what’s your immediate thought? ‘What’s in it for me?’ Or more likely ‘what are they trying to get out of me?’ Customers are naturally sceptical about anything that offers that make your wildest dreams come true for the bargain price of ten bob and a pickled egg; shouting with big headlines and then failing to follow through with the goods, will instantly make your customers distrust you.
Making Buying Online a Pleasure Not a Chore
Date Added: 27/08/2009
Handy hints and tips for you all here that will help to refine your online buying processes and make it a pleasure to do business with you.
Ergonomics and Web Design
Date Added: 07/07/2009
It is a widely held idea that "ergonomics is just common sense."
However, it is much more than that. The purpose of any application is to serve a particular person with a particular aim and this is especially relevant to the design of web sites. Visitors and/ or potential customers interact with your site and consideration of how they will do this, can have a major effect on their experience and your success.
The Online Attraction
Date Added: 25/06/2009
Thinking about how to get your business out there online set me thinking about something completely different – going out on the town. We’ve all done it. We’ve all had brilliant & not so brilliant experiences of it & strangely enough, those experiences kind of mirror the way in which you can get your website right or completely wrong.
How to write for SEO
Date Added: 25/06/2009
The idea of SEO is to help your site gain greater visibility, traffic and conversions, which means that all content on the page must be interesting to people. This article looks at how to avoid the pitfalls of writing for search engines rather than the people you want to attract.
Ecommerce Made Easy
Date Added: 25/06/2009
When people are buying from you online, you want to make it as easy for them as possible, so we’ve gathered a few tips together which should make the overall experience a shopping delight for your customers.
How To Create Customer Loyalty
Date Added: 28/04/2009
The owners of the biggest & best companies in the world understand that careful management of their marketing, based on a complete understanding of their customers can turn passive purchasers into passionate advocates. Making the customer experience a top priority is crucial if a company is to achieve its business aims & remain at the top of its industry.
Selling Online - How Do You Move Into New Markets
Date Added: 28/04/2009
There are a multitude of potential challenges that will dictate the overall success of an e-commerce project. Getting all involved to buy in to the concept, pre-planning, choosing the right supplier & making sure you have the right levels of support, all have to work correctly for an e-commerce project to be a success.
Is Search Engine Optimisation For Business A Dark Art?
Date Added: 28/04/2009
I ask this because one of my clients referred to it in that way in an online review of our company (more of that later). Frustratingly for some, my answer would be “yes and no”!
10 Point Guide To Making Your E-newsletter Work For You
Date Added: 28/04/2009
E-newsletters are an effective & cost effective way for you to stay in touch with your customers & prospects, but how do you manage to give recipients the information they want whilst strengthening your business?
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