Franchisee Prospectus

MD Introduction

Dear Entrepreneur

Thank you for taking the time to find out more about what we know will be a massive opportunity for you to develop your own successful business.

The online market is growing and developing rapidly, with new technologies and new ideas presenting themselves daily. We see this as a challenge to keep us ahead of the rest and find new, more inventive strategies to help our clients grow revenues, acquire customers and boost profits.

We have spent over 10 years working at the sharp end, developing online solutions for growing businesses and our secret is simple, but surprisingly unique – we bend over backwards to ensure our solutions meet the needs of our clients, not the other way round. That strong service philosophy matched with our mature proven technology is a winning combination that has seen us enjoy substantial growth year on year.

We know we have a brilliant business model and have embarked on an ambitious plan to become the first award winning, nationally recognised brand in our marketplace.

Following a comprehensive pilot programme we have 11 offices across the UK & Ireland, with 3 more opening in late Summer 09. We are now looking for the next phase of highly talented & motivated individuals to replicate our incredibly successful business model & take us truly nationwide.

We constantly strive to be different and better than anyone else out there and whilst mulling over how we would achieve this we realised there was another key factor in our success.

We understand that people buy predominantly from businesses within their local area – we have a business model that has worked on that very premise for the last 10 years and so we chose to franchise as the blueprint for our nationwide development.

This presents an amazing opportunity for highly committed like minded people to develop and grow their own business, based on the successful model we have developed. Take the time to look closely at what we have to offer in this prospectus, call us if you have any questions, and think deeply about whether you are the right kind of person to bring eBusiness UK to your area.

We look forward to meeting you soon

Kind regards

Kam Kothia
Managing Director
eBusiness UK

What Makes Us Different

eBusiness UK works from a simple premise – that every client we work with is different and has a unique definition of success. We manage this complexity by working strategically with clients to understand what their business needs to do and why, before designing and implementing an online solution which delivers that unique definition of success.

We are pioneering in our use of off shore partners which means we are not restricted in any way by technical capabilities and we are more cost effective than our competitors due to our greatly reduced overheads.

Matching our strategic understanding of business issues with an unparalleled range of technologies, means that all our clients are highly satisfied with the quality of the solutions and service they receive; such that we have 90% client retention and 95% of our new business comes through client referrals.

A Picture Of Success

Generate Leads – website, SEO, emarketing, offline marketing, central support
Convert Leads – Consultation and training
Customers – ongoing communication programme
Referrals – generate more leads

You And Your Job

We work with customers in 4 core areas; web design & development, search engine marketing, e-commerce solutions and web applications.

Our award winning solutions help businesses dramatically increase profits and sales volumes, enjoy massive savings and efficiencies and provide the best possible online customer experience in their market.

As an eBusiness UK franchise partner, your role will primarily involve generating new business and managing client relationships in the delivery and ongoing development of their solutions in a way that enhances the eBusiness UK brand.

The way it works goes something like this.

You generate leads in your area using proven tactics designed by our marketing team
You work strategically with the potential client to better understand their needs
With our help, you then create a costed proposal for that client
You agree with the client on the exact direction of the project
We then build, test and deliver the solution to you and your client

The most important thing to know is that you don’t need to be technical. We choose people for their excellence in their chosen field, and we have some brilliant technical people already.

What you do need to be is passionate. Having a passing interest in helping solve business challenges with online solutions simply isn’t enough – you have to have a passion for it. You need to be excited about the new technologies out there and how they can realistically help solve the issues presented by your clients.

You also need to be…

Customer focused
Confident selling at director level in an SME business
Commercially driven
A great communicator
Excellent at solving the challenges faced by your clients
Self starting and motivated
Brilliant at organising and planning
Success oriented
Positive in your attitude
Naturally enthusiastic and driven

If you can honestly say, hand on heart that you tick all those boxes you will be a great success at running an eBusiness UK franchise. The sales targets are realistic, we have a proven model that works and there are thousands of businesses out there waiting for our solutions – the only missing piece is you.

Us And Our Job

For over 10 years, eBusiness UK has delivered more than 300 web solutions that reach into every sector. From high profile customised systems to simple brochure sites, we have designed, delivered and supported them all.

We deliver outstanding customer service, matched with rapid, consistent and measurable results, which is why our clients stay with us so long. This is a philosophy which is at the core of our business and one that we apply to our franchisees.

If you fit the bill, we will offer you a full business start up and ongoing support package which helps to ensure your success. We know what works and will share all our knowledge and experience with you as you start up in business.

A bit more detail…

Territory & exclusive licence
Each territory is within a defined postcode region, based each area containing a large number of businesses that fit the market definition of an eBusiness UK ideal customer. You get your own unique territory which is manageable for you as a sole operator.
End user, client facing website
Our main eBusiness UK website is designed around a central area with mini sites for each franchise territory. All the featured events, news, blog entries and client testimonials will change according to the search criteria of the user and by using the back end content management system (CMS) you will have full control over your personalised areas of the site. We use our search engine marketing techniques to ensure our site is ranked highly on both a national and a local level. In addition the website acts as a lead generation tool for you so when users from your area use our call to action areas, all the information is passed through to the relevant franchisee for follow up.
Technology Demo
Our technology is at the heart of everything we do, and because we know most systems don’t actually live up to the hype, we wanted to show people in a live environment exactly what can be achieved though the use of eBusiness software. This is a key element at your disposal – once clients see for themselves the potential applications of our technology, the sale itself becomes simple.
Customer relationship management system (CRM)
At the heart of any successful business is the ability to record and manage customer data. Without this many businesses simply don’t have the ability to stay in regular touch with their clients and prospects. We provide you with a system which allows you to manage your contacts effectively, plan and execute your direct mail campaigns, manage your task schedule and gives you an up to the minute picture of your sales portfolio. There can be no lost opportunities when you use your CRM system to plan your business activities.
E-marketing system
Email marketing strategies help increase your customer database and drive more traffic through to your website. Our system will provide you with huge amounts of flexibility, not only does it cost a fraction of its paper equivalent, in many cases it’s a medium that allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust.
Intranet resource
As an eBusiness UK franchisee you will be provided with password protected access to our internal intranet resource centre. This online resource contains a wealth of information to support you across a wide variety of business activities including, sales, marketing and administration. This area is constantly developing as the franchise network grows; expanding into a vibrant online community where best practice can be swapped and new ideas generated.
Full sales & marketing support
It is your responsibility to market your services at a local level, but we will provide you with tried and tested methods and material on an ongoing basis to support your activities. We use both on and offline techniques to help you generate quality leads from your efforts. Once you have the leads in place we will guide and support you through the sales process, helping you to create proposals for your clients that exactly meet the business needs you identified with them. You can always turn to us for support, we have been doing this for 10 years in a marketplace where competitors quickly come and go. Our experience is at your disposal.
Training & development
Prior to starting your new franchise business we will provide you with an intensive 2 week training programme, including all course materials. This will cover all you need to know about the practicalities of setting up your business and its ongoing administration, plus all the necessary product knowledge, focusing specifically on sales and marketing. Once you’re up and running we hold quarterly franchisee sessions where you will receive training updates and have the opportunity to discuss best practice in an open forum with like minded people.
Business launch pack
To get your business off to a flying start we provide all our new franchisees with a launch pack. You’ll already have spent time working one on one with our franchise development manager and you’ll have completed our intensive training course, so we design our launch pack to help give your business a kick start from day 1. We work with you to create a 3 month sales and marketing plan and lay over that all the practical tools you will need to implement it, including data, direct mail, e-marketing and PR.
Directors commitment
This to us is the most important element of all. We have a vision to become the first award winning, nationally recognised brand in our marketplace, and we can only do that by offering our full commitment to support our team. You will be part of that team and it is in all our interests to see you succeed.

Our Investment

Taking up an eBusiness UK franchise is a joint investment. We are investing in your potential to become a successful entrepreneur and you are investing in a businesses intended to bring you great job satisfaction and a high income.

The results you achieve will be directly related to your sales and marketing activity and can lead onto contracts ranging from £5,000 upwards. Our highly competitive pricing structure and use of off shore partners, means that there are generous margins in every sale you make.

At the moment you could secure your own territory with full set up support and training for £13,950, giving you the opportunity to build a successful, high earning business, with a low up front cost.

If you want to apply to become the next eBusiness UK franchise partner, then fill in our application form and we will be in touch.

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