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What are the fundamentals that should be part of any digital marketing strategy?

At seoBusiness we have a passion for ecommerce.  Not only do we build bespoke websites that deliver solutions for our customers we’re also very interested in generating traffic and sales once the website is built. 
We understand all businesses are unique with different customer personas.  However, the core of their marketing strategy should be focused on the following techniques to attract new customers and retain existing.

Search Engine Marketing (SEM)
Statistics show that search engines such as Google and Bing are the starting place for 90{6dae46da24e999607385e9be7950c1d4589f4b4e796c45b1daf9b427a72e91a2} of internet users, and also account for 50{6dae46da24e999607385e9be7950c1d4589f4b4e796c45b1daf9b427a72e91a2} of online sales. In short, search is huge and if you’re not listed near the top then you’re missing out. Well implemented SEO can be the backbone of your business. Get this right and web users will come knocking at your door. Your site needs to be optimised especially for mobile.

Pay Per Click Advertising (PPC)
In the digital age you only pay for what works and Pay-per-click is exactly as it sounds. A website, whether that’s something general such as Google or YouTube, or a site that’s more specific to your industry, will host your advert, but you only pay when somebody actually clicks through to your site.

There are campaigns for every budget. You can set a maximum expenditure or time period and experiment with what works and what doesn’t. A well-executed campaign can drive high volumes of traffic to your site.

Social Media Marketing
Social media marketing is a rapidly expanding and essential addition for businesses aiming to grow their brand, improve their customer service and with its ability to reach audiences, social media marketing is rapidly positioning itself at the core of many marketing strategies. Many brands are now actively promoting and engaging with consumers on these platforms.

Email Marketing
Email marketing still remains a popular channel to get new leads and nurture existing clients. Once a potential customer has visited your site, you know there’s some interest. You can capitalise on this by asking for their email address, then keeping them updated.

Got a new product? Write and let them know. Having a sale? Email the link. Email marketing is cost-effective and a rich source of potential customers and it means you’re not relying on old customers to remember you.

Content Marketing
Content Marketing should be at the core of any online marketing strategy. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. We use a variety of content marketing tools for our clients from blogging and SEO to optimising informative on-site articles.

Affiliate Networking
Another method of increasing your traffic is to promote on other similar websites. Services such as ShareASale, Affiliate Window and Amazon Associates allow you to choose how you would like to advertise and what rates you would like to pay.
When a sale or lead takes place on your site, the referrer will be commissioned according to your set rates. In addition, you can use your website to gain revenue by choosing to promote others. As a member of the network, you decide which merchants to advertise and how to do so, and you can monitor stats in real time so that you know when commissions have been generated.

seoBusiness, experts in web development with a passion for ecommerce. We listen to our customers’ needs and understand their requirements. Tell us your web problem and we’ll aim to provide a solution.